ÖTILLÖ beer: Because you earned it
Why swimrun? We’ve asked ourselves this question more than a few times and the answer is always the same: “Well, ‘they’ are as crazy as we are, right?”
A few years back Michael Lemmel reached out to us asking if we’d be interested in brewing a beer for the ÖTILLÖ Swimrun World Championship. At the time, we didn’t really get what swimrun was all about but, after meeting with Mr Swimrun himself, we understood that swimrunners are a special breed, who don’t back down when faced with nature’s challenges. Heck, they even thrive in these conditions. And, best of all, they’re doing it all in our own back yard!
For us, there’s a close connection between sports and brewing beer. You have to stay in shape to brew.
The ÖTILLÖ crew and events are immaculately organised and we kind of saw that as a common approach of doing things. You know, if you’re in, why not go all the way?
We’ve been brewing commercially since 1997 and this year we’re celebrating 20 years of pioneering craft beer in Sweden. Starting up a brewery two decades ago, we were met with a lot of resistance. For one, you could hardly list the ingredients to make beer let alone get the proper brewing license. But, like the people who swimrun, we dug in deep and kept on going no matter what hurdles where thrown at us.
Today we are proud of our achievements. We brew more than 18 different beers throughout the year and, as one of Sweden’s biggest craft breweries, we employ 14 people.
Our efforts can be followed on Instagram.
For us, there’s a close connection between sports and brewing beer. You have to stay in shape to brew: it’s hard work on your body, both brewing and distributing, and if you like to enjoy a beer now and then, it becomes even more vital to stay healthy. Most of our employees are outdoor types who like to ski, run, surf, ice skate or race bikes. We genuinely look forward to coming home after a great day outdoors to share a fine bottle of beer with friends and round up the day’s efforts.
We are proud to be the official ÖTILLÖ beer partner and this year we’ve our own fully-committed swimrun team – Team Nynäshamns Ångbryggeri, with our close friends Joakim Brunzell and Johan Carlsson, who are scheduled to participate in all ÖTILLÖ sanctioned races in 2017.
If you plan to be at any one of these races, cheer them on and make sure to grab an ÖTILLÖ, the official Swimrun World Championship beer.
Article first published in Swimrun Life Magazine Issue # 1 (Feb/Mar 2017)